Confucius Lottery Tickets!

Here's the China Daily report on the 'ire' created by the lottery ticket with Confucius' images on it in Qufu. I just like this kind of story because it really challenges the academics who did our research but only able to capture the social condition at a certain moment but unable to catch up as fast as how the symbol transform its meaning (or the fact that there are multiple and even contradicting meanings that are circulating around).

I also like to read those logic-confusing statement that made by the 'authority' of lottery ticket, saying that "The Confucius-themed lotteries are the country's most real culture-centered tickets'. So can Confucius' image help the sales of lottery ticket? seems not, according to the China Daily report. Bummer.

A salesman at a welfare lottery outlet in Liaocheng, Shandong province, holds lottery tickets that use the image and sermons of Confucius. [China Daily]

An interesting point to me is : who really has the claim to capitalize the cultural capital of Confucius (and his image) -- and the Shandong province sees itself as the 'legitimate' player in this discourse because it was the birthplace of Confucius, and his image represents the 'region characteristics'. Sebastien Billioud and Joel Thoraval's recent article published in China Perspective discusses in details the whole 'enterprise' of the ceremonies for worshiping Confucius and the 'cultural festival' associate with it that take place in Qufu, Shandong annually. They suggests that it reflects 'two characteristics of Chinese socieity: its ideological background and the increasing merchandising of culture. The ideological agenda intertwines here with the economic needs of local authorities, for which cultural heritage and tourism revenue constitute important trup cards for local development' (Billioud & Thoraval 2009).

The Shandong government can capitalize the image of Confucius through their annual 'festivals' from tourism and 'trade show' surrounding the theme of Confucianism (No wonder Confucius need the copyright law to protect his image), but what and where the line should be anyway? While Confucius' name and image can be associated with stationaries, books, coins, or even wine, somehow his face appears on lottery ticket 'cross the line'.The dilemma, as I see it, is that while reconstructing the sacred image of Confucius is crucial in the process of 'opportunity maximization' (or, capitalization), the process in itself undermines the moral authenticity of the sacredness.

As the talk about the revival of Confucianism is becoming a 'hot topic' these days and the analysis about how the Chinese state is 'using' Confucianism to fulfill whatever 'vacuum' that they are facing, one question that we should have in mind is that how can the state capitalize on the cultural capital of Confucianism when its moral authenticity is in question?

Billioud, S. and Thoraval, J.. 2009. 'Lijiao: The Return of Ceremonies Honouring Confucius in Mainland China'. China Perspectives , 2009/4:82-100.